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Ferroli at MCE 2014

Ferroli has taken its entire range of commercial and domestic appliances to the global platform for the HVAC and plumbing industry at this year’s Mostra Convegno Expocomfort (MCE) exhibition in Milan.

From 18 – 21 March Ferroli’s extensive stand in Hall 1 is welcoming professionals from all aspects of the industry who want to see the most innovative developments in boiler technology, ranging in size from the spectacular industrial COMBIREC H/S exhaust gas heat recovery unit to the very compact domestic Modena HE condensing combi & system boiler.

MCE is one of the year’s most valuable opportunities for the manufacturing and distribution arms of the industry to meet to reinforce and develop the business relationships that are so crucial to advancing energy efficiency in the HVAC industry.

Ferroli collaborates with the Magic Thermodynamic Box Company

Ferroli collaborates with the Magic Thermodynamic Box CompanyFerroli is pleased to announce that they have entered into a collaboration with the Magic Thermodynamic Box Company (MTB Co) to offer the Ferroli T-One range of boilers with MTB Co’s Central Heating Management System (CHMS).

The relationship started when members of the Research and Development Department at MTB Co obtained feedback from their distributors that there was a large demand for upgrading existing boilers and the search began for a modern cutting-edge boiler that would complement the CHMS offering.

Malcolm Stratford, Technical Advisor at MTB Co said: ”Our aim is to give the customer an improved central heating system and a more energy efficient system. The CHMS upgrades all aspects of an existing wet central heating system, including contemporary digital controls; it also changes the way radiators work by increasing the proportion of radiant heat rather than convection heat to increase the comfort factor for the customer. This allows the boiler to be set at a lower temperature and also ensures that the temperature of the returning water is always below the dew point, allowing the boiler the opportunity to condense all day, every day.  This makes the boiler work at its designed efficiency and will reduce the customer’s energy bill. We want to give the customer a wonderful deal and the opportunity to purchase the whole package from one place rather than having to shop around.”

The Magic Thermodynamic Company was recently exhibiting at Ecobuild at London’s ExCel, which proved a huge success. “Our stand was one of the busiest stands at the exhibition, people were interested in all of our products due to their uniqueness and direct customer benefits,” said MTB Co’s sales director Scott Styles. “We exhibited the Ferroli T-One boiler alongside our products and they drew considerable interest; we are looking forward to a very successful year as a result of our collaboration. We will be exhibiting at some of the biggest renewable energy shows in the world including Europe’s largest renewable energy show Intersolar in Germany on June 4th, where we will again be promoting the Ferroli T-One boiler.”

Short shelf life for the Ferroli Modena boiler at SPS

Boiler sales have become somewhat of a barometer of the economic climate these days so if the steady increase in figures recorded in 2013 continues, 2014 promises to be a year of excellent opportunity and growth.

After two years of working together, boiler manufacturer Ferroli and Sussex Plumbing Supplies have been contributing to the recovery of the boiler replacement market by offering installers a product that sells. That may sound like a blindingly obvious strategy but during a depressed period for any product, it takes a much more focused approach to weather the storm and bring about a change in fortunes.

“Boilers are around 30% of our business so identifying models that aren’t going to sit on the shelf is crucial,” said Sussex Plumbing Supplies MD Glenn Vinall. “When a new supplier approaches me I need to be convinced there’s a USP in the product that justifies us recommending it to our customers. That’s what Ferroli achieved when the Modena HE range of domestic boilers came onto the market two years ago.

“When introducing a new supplier to our customers I look for someone who will go the extra mile with back-up support. When we first started selling the Modena we had an issue that needed attention and Ferroli resolved it immediately. This kind of first class service and the reliability of the product itself are the two key issues that have underpinned our successful working relationship.”

To create awareness of the Modena range and encourage SPS customers to try something new, Craig Worth, Ferroli’s Divisional Sales Manager for the South, organised a series of trade events and on-site training days and delivered a Modena boiler to each SPS branch so that both the staff and potential customers could see the innovative design and technology for themselves.

“When it comes to boilers, brand loyalty is powerful and changing hearts and minds is a challenge – people like what they know – but progress is based on change and that’s what we aim for at SPS. Our decision to try something new has resulted in steadily increasing sales and happy customers who come back for more. The fact that a manufacturer will offer a boiler with a long warranty is testament to its reliability and if it comes at a price that consumers can afford, it’s even more likely to sell. Naturally we have to consider our margins and so we have found stocking the Modena to be a very good decision.”

Vinall puts the increase in boiler sales in 2013 down to returning consumer confidence in the economy rather than Government initiatives such as the Green Deal. “We really saw no evidence of the Green Deal having any effect on boiler sales last year, but that doesn’t mean we won’t in 2014. The Government has got to make it work so as the process is tinkered with to make it easier for people to understand, coupled with a growing willingness to spend money on home improvements, I believe the upward trend boiler sales will be a sustainable one.”

SPS has branches in Hailsham, Eastbourne, Hastings and Bexhill and a new branch has just opened in Uckfield.

Rob Steeley clocks up quarter of a century as Ferroli’s technical wizard

The talent and dedication of Ferroli’s Chief Technical Officer Rob Steeley was celebrated by his colleagues on 7th February when they marked his 25th year with the UK division of the Italian boiler manufacturer.

Rob joined Ferroli in February 1989 as Assistant Service Manager when Ferroli was still based in Minworth and operated as a joint venture with Brassware Sales . It was Rob’s uncle Mike Reade who, as Brassware Sales’ technical manager, suggested that Rob switch from his career as a quantity surveyor and join him in the boiler industry. Since then Rob has scrutinised and analysed every nut, bolt, valve and pipe of Ferroli’s boilers and is now very proud to be associated with the company’s innovative products.

“Back then it was just me and Dave Brown taking all the service calls, dealing with all the parts coming in and out and overseeing all technical aspects of the company’s operation,” said Rob. “We honed our skills in the old-fashioned way by taking the boilers apart to find out how they worked and how they could be improved and that’s still what I do today, along with all the necessary accreditation courses and gas competency qualifications of course.”

Over the past 25 years Rob has witnessed the colossal advances in innovation in boiler technology and seen the size of boilers shrink by half to the very compact models available today.  “It’s hard to believe, but the production costs of a boiler to the customer are the same now as they were in the late 1980s, around £500-£600,” he said. “At Ferroli I’ve seen some very impressive developments such as the copper dual pass heat exchanger that we designed in 1988, which was unique at the time. This was the forerunner of the current stainless steel pipe-in-pipe heat exchanger that helps make the new Modena HE boiler such an exceptionally reliable product.”

On 7th February 2014 Rob was coaxed out of his workshop to take centre stage for a presentation by Ferroli’s Commercial Director Andy Dimond, who thanked him for his invaluable contribution to the company and presented him with a framed letter of thanks from company owner Dante Ferroli, an engraved trophy and a track day of racing Ferraris and Lamborghinis.

Upgrade to the new Modena and save energy and money with our Boiler Replacement Guides

Whilst Energy Minister Ed Davey probes the prices and profits of British Gas, consumers can guarantee themselves a result on reducing fuel costs by upgrading to an A rated boiler.

Recent figures from the Energy Saving Trust show that replacing an old D-rated appliance with a new energy efficient condensing combi boiler saves even more than was thought, up to £160 on a typical fuel bill rather than the £105 estimated last year.

The Modena HE range of boilers is an ideal boiler to choose, not only because it’s highly energy efficient, it’s also very affordably priced which delivers a saving before it’s even been installed!

We’ve added three more Boiler Replacement Guides to our Documents page which give clear instructions on how to upgrade to the new Modena from our older models the Optimax HE, Optimax 25c and Maxima.

As with the guide to replacing the Modena 80-102 models, the new Modena is also compatible in many ways with these three older boilers, making installation a straightforward job.

Click here to see all four guides on our Documents page.

 

Ferroli sponsors Burton Albion FC’s first winning match of 2014

As keen supporters of Burton Albion FC, everyone at Ferroli was especially proud when the Brewers won their match against Cheltenham Town on Saturday 11 January at the Pirelli Stadium.

They kept us in suspense until five minutes from the end, but it was worth the wait when Dominic Knowles made it 2-1 to close the first match that had been entirely sponsored by Ferroli.

With Burton Albion currently sitting almost at the top spot of Football League 2, we believe we are backing true winners and are looking forward to supporting the team in their quest to take the title at the end of the season. 

As match sponsor, it was our privilege to choose the man of match and that honour went to Dominic Knowles, who scored both goals. Pictured here is Ferroli’s Andy Dimond presenting Dominic with a much deserved bottle of champagne.

 

Same great boilers, even better branding

It’s a jungle out there in the competitive boiler market so we’ve brought in a leopard to lead the way for us in 2014.

To reflect the innovative design of our boilers and heating appliances we have refreshed our branding with a stunning new identity that features a magnificent leaping leopard with a flaming body and a flaming 7 to promote our Modena 7 year warranty campaign. The space age Ferroli Girl identity, which placed us very firmly in the present and opened up the future, has now been retired and new marketing collateral is being produced.

If you are a merchant or installer and you would like to add the Ferroli logo to your website please don’t hesitate to get in touch.

Don’t let a frozen condensate pipe spoil your Christmas

Snowy Scene with heated homesWill it be a white Christmas? If it is, one aspect that won’t make the holiday period so magical will be a broken down boiler because of a frozen condensate pipe. This is one of the most common reasons for condensing boilers to suffer a winter breakdown, so it’s worth making the effort now to insulate the pipe and avoid the misery of being left without heat and hot water when you should be enjoying yourself.

The condensate pipe carries condensation from the boiler to an outside drain. When temperatures plummet this moisture can freeze and block the pipe, causing the condensate to back up and the boiler to shut down. The signs that your pipe is frozen are either a fault code or warning light on the boiler’s display or a gurgling noise coming from the boiler or pipe.

To minimise the chances of this happening, it’s a simple job to buy foam lagging material from hardware or DIY stores and fit it around the pipe. Even if you’re not the DIY type, you’ll be glad you made the effort when it’s icy cold outside. Alternatively, get a handyman to do it for you; it’s a straightforward job.

If it’s too late and the pipe has already frozen, you can defrost it by pouring warm water over it until it thaws. DON’T try to speed up the process by using hot or boiling water as this could crack the pipes and then the situation is a whole lot worse. When it’s defrosted keep the pipe protected by wrapping an old towel around it until you can get it properly lagged.

Restarting the boiler should see it come back to life but if it doesn’t or you are in any doubt, contact a Gas Safe Registered engineer for help. Other than fitting the lagging or defrosting with warm water, never attempt to fix a gas boiler yourself.

 
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